The NEW Swag
So you think this is just the usual ordinary trade show
It's a sticky, gooey squeezebrain!
I had more
fun with this than with the motorcycle simulator, where I kept
going off the track. Apparently the "accelerator" is a
real accelerator rather than a throttle, so it kept speeding up
despite a constant throttle setting.
The challenge with the squeezebrain was to throw it against
the wall. But it kept sticking to my hand and landing on
the floor. It took a while and a little trick
— you have to grab it between
So you think this is just an ordinary crappy trade show
swizzle stick, right?
It's a battery powered, multi-colored, eternally flickering
Google swizzle stick. Its official purpose was to
highlight the free beer that Google (and many other
exhibitors) had at their stand.
There was a line for this one,
but I importuned a booth denizen to get one for
me. She was dishing chocolate star-shaped candies into
plastic bags at the other end of the stand from the beer and
swizzle sticks and so wasn't mobbed. (Except by me.
Of course I took advantage of the chocolate dishage as well.
If you don't believe it's possible to be mobbed by one person,
try dishing out chocolate.)
starting to get the point, right? In this case, seven
points with LEDs and seven without. Very flashy! And
magnetic! They stay on without making a hole in your
T-shirt, and can be worn right next to the nerd pens in your
Microsoft was in the act, with the biggest area at the show.
In the "Microsoft Office" section they were giving away these
little headsets in nice zippered pouches. And in the "Who
Are You" section, they had a stage, a camera, and were working
the audience trying to get people up to sing and play the guitar.
Occasionally I heard applause from the Microsoft stage area, but
never actually saw anyone perform. Perhaps the drafted
performers absquatulated after receiving their kudos.
What Show Was This?
It was the "Interop"
trade show in Manhattan. I don't go to a lot of shows and seem to have
missed the swag transmogrification from the mundane to the electrified.
The blurb for the show was "find out what's next in business technology"
but it turned out to be more a "find out how to secure your network from
the bad guys and drink free beer 'til you drop."
I did manage to talk to a few UPS vendors about using
the Prius with their products. Two were enthusiastic but one made
a point I hadn't previously considered. Their UPS units are in the
very high power category, and their guy explained to me that there was
no reason to have them work more than a few minutes. If you have a
power failure in a really large server room, you can't keep the
equipment running unless the cooling systems are running as well.
If you do, the servers will melt.
The show wasn't especially well attended and the booth
personnel seemed eager to talk to me. More than a few asked me
what I did; I need to rehearse the answer to that one as I was often
stumped. I'm embarrassed to say that, of the swaglets pictured
above, I collected only one of each. I could easily have gotten
more for as many hypothetical "children" as I cared to claim.
NP: "Enter the Young" - The